Marketing Path
Economic challenges and a highly competitive global environment make marketing, sales, public relations, and promotion essential to the operation of a successful and profitable manufacturing organization. Marketing and related professions are addressed within each of the seven Technical Tracks and PathFinder has defined a Marketing Path throughout these tracks. This special combination of technical sessions has the content you’re looking for— highly relevant to those of you operating within these challenging areas of the automation profession.
Increasing your technical knowledge and understanding of the automation field can improve your sales and marketing efforts. Follow the Marketing Path at ISA Automation Week and gain a deeper understanding of today’s hot topics including social networking tools, the user experience, justifying technology selections, regulations and requirements, application security concerns, building the next generation automation professional, to name a few.
View the Marketing Path at ISA Automation Week:
- Justifying Technology Selection
Wednesday, 6 October 10:30 a.m.
Track: Automation & Control
Path(s): Management Marketing
This session will review methods being used to select automation technology levels and provide business justification on the economic value automation technology brings. - The User Experience
Wednesday, 6 October 1:30 p.m.
Track: Wireless & Networking
Path(s): Management Marketing
Open Q&A with a panel of technology users. Focus on wireless and digital networks. Topics include lessons learned, savings realized, and future directions. - Loop Tuning. One Size does not Fit All
Wednesday, 6 October 1:30 p.m.
Track: Automation & Control
Path(s): Engineer Technician Management Academia/R&D/Scientist Marketing
This panel/debate on loop tuning methods will present solutions to problems submitted in advanced. Four experts will have to present how they would tune loops for 4 cases. They will debate on methods and best practices. Models and context will be sent to them in advance and a simulator will be used to demonstrate results. - What’s Up with SIS?
Wednesday, 6 October 3:30 p.m.
Track: Safety
Path(s): Technician Management Academia/R&D/Scientist Marketing
With over 20 years of work, you would think that the ISA 84 committee would be done with issuing standards and guidance on using instrumentation and controls in safety applications. But, new technology and improved practices ensure that the committee remains very active. This tutorial will discuss draft standard ISA 84.91.01, expected changes to ISA 84.00.01, the latest efforts on technical reports, and their impact on you. - Building the Automation Workforce of Tomorrow through Collaborative Partnership
Thursday, 7 October 10:30 a.m.
Track: Human Asset Optimization
Path(s): Engineer Technician Management Academia/R&D/Scientist Marketing
The objective is to present a path forward on how to implement a structured Automation Professional Development Program and be aware of the pitfalls others have encountered during that journey. - Future Direction of Wireless and Networking in Process Control
Thursday, 7 October 10:30 a.m.
Track: Wireless & Networking
Path(s): Engineer Technician Management Academia/R&D/Scientist Marketing
Q&A with a panel of users and vendors. Insight into the direction of the market and the expectations.
View the complete technical program:
